Capabilities
Setting the stage for our clients takes a lot of in-depth expertise and know-how. That’s why we don’t just provide public relations and digital marketing services. We immerse ourselves in the brand we work with to deliver authentic experiences and transformative results.
Public Relations
Limelight provides comprehensive public relations services to help you build and maintain a positive relationship with your customers and the general public. We work closely with our clients to understand their goals and craft a strategic communications plan that will serve as the foundation for increased brand awareness and improved credibility. Whether it’s building media relationships with journalists, bloggers, and influencers, crafting creative press releases, or managing crisis communications, our team has the experience and expertise to shape your public relations.
Public Relations Strategy
Media Relations
Branding and Identity
Product Launches
Social Media Management
How Limelight Helps:
Content Creation
Media Monitoring and Analysis
Media Training
Influencer Marketing
Public Affairs
Thought Leadership
Establishing yourself as an influential and respected voice in your industry is difficult to achieve alone, especially while managing your business at the same time. That’s where Limelight steps in. We will work with you to identify your areas of expertise and the key issues that are relevant to your industry. We will then craft messaging and content that showcases your knowledge and insights on these topics. This can include creating bylined articles, blog posts, and whitepapers as well as speaking engagements and media opportunities.
Expert Positioning
Media Relations
Content Creation
Speaking Engagement
Social Media Management
How Limelight Helps:
Industry Research
Campaign Management
Website Optimization
Media Training
Networking and Collaboration
Content Marketing
Content is not as simple as clicking “Post” and calling it a day. There’s a science to sharing content and best practices that you need to observe to ensure you are hitting the mark with your market. We will conduct a thorough analysis of your target audience to understand their pain points, interests, and behavior patterns. Next, we will develop a content calendar that outlines the themes, topics, and formats of the content that will be created and when it will be published. Finally, we will help you optimize your distribution plan and outline the channels and platforms that best fit your content.
Content Strategy Development
Target Audience Research
Content Calendar Planning
Content Creation
Social Media Management
How Limelight Helps:
Website Content
White Papers
Blog Posting
Email Marketing
Landing Pages
Social Media Management
As your audience spend more time browsing social media content, it is crucial that you invest enough resources in social media management to increase brand awareness, build relationships with customers, and improve your brand reputation. With our team’s extensive experience with both organic and paid social media marketing, we will help you streamline your social media efforts and achieve your business goals.
Social Media Strategy
Content Creation
Community Management
Social Media Advertising
Campaign Management
How Limelight Helps:
Social Media Profile Creation
Graphic Design
Social Media Listening
Audience Research
Analytics
Marketing Tune-Up
Most business owners have a good idea of what they need and they are very good at what they do. If you got your marketing strategy under control, but need an expert opinion on how to optimize your marketing efforts, our team can help. We will work with you to assess your current marketing strategy and help you identify what works and what doesn’t. We will get under the hood and help you fill whatever gaps your marketing plan needs, from the overall strategy down to the details of its execution.
Strategy Assessment
Target Audience Research
Branding Optimization
Website Revision
Social Media Audit
How Limelight Helps:
Graphic Design Improvements
Content Optimization
Competitor Analysis
Search Engine Optimization
Analytics
Let’s Talk!
Your first consultation is free.