How We Work
Here is the Limelight PR approach to achieving your public relations and digital marketing needs.
Initial Discussion and Research
Great digital marketing and communication projects require a solid foundation. Before we proceed, we will meet with your team to discover more about you. We will ask some questions about your business goals and capabilities, your target customers, and your competitors. More importantly, we will identify opportunities and formulate our strategies on how to take advantage of them together.
Strategy Development
Once you accept our proposal, the next step is to develop a detailed strategy for your campaign. Whether it is for positioning you as a thought leader or increasing your engagement for your social media pages, we will guide you through a project plan, discuss the deliverables, and confirm responsibilities. Rest assured that we will take into consideration your business goals, target audience, and competitors to create a plan that addresses your unique challenges and opportunities.
Campaign Execution
This is where we put the strategic plan we developed into action. For thought leadership projects, we will pitch carefully crafted content to relevant websites and publications. With our public relations services, we will help you build credibility and create relationships with journalists, bloggers, and influencers. For SEO and social media management, we will create new content and update existing ones to optimize for the right keywords and populate your social media accounts.
Throughout this process, we will consult with you in every step if the way to ensure that the campaign is moving towards the direction you envisioned.
Performance Tracking and Optimization
Our team believes that public relations and digital marketing are iterative processes. We use data and analytics to track the performance of the campaign and make adjustments as needed. Limelight will work with you to refine and improve your marketing and PR efforts. This helps us ensure that your budget is being spent effectively and that key performance indicators (KPIs) are being met.
Analysis and Recommendations
At the end of the campaign, we provide a detailed analysis of the results and make recommendations for future actions that will further improve your marketing and PR. We will help set you up with the right tools that you can use to monitor results and boost results. Limelight is committed to helping you achieve your business goals and will work with you to continue to improve your online presence and drive results over time.